What are reader credits and how do they work?
TLDR: Reader credits save you money!
You're awarded reader credits based on the scenarios described below.
As you know, under the Promote plan, we bill you $2 per reader who downloads your book. However, not all readers who download your book will be ultimately useful to you. For example, a reader may download your book, face technical issues with their Kindle, and give up. Or they might be abducted by aliens and decide to prioritize their survival over finishing your book. You get the idea.
Well, being the pragmatists that we are, we don't think you should be spending money on readers who download your book and:
- Never get back to you with feedback or get back to you really late
- Do not finish your book for a reason that is not attributable to your book (ex. technical trouble, they got busy)
- Leave a 3+ star review, but not at your desired destination
Reader credits is our way of ensuring that, long term, you're only paying for tangible results. Before we bill you, we check to see whether you're entitled to receive reader credits for readers who downloaded your books in previous billing periods. If so, we'll automatically apply those credits to your bill, saving you money.
Lets work through an example...
- Imagine 10 readers download your book in the first billing period. We bill you $20 for these downloads.
- Then, 8 readers download your book in the second billing period. Meanwhile, one of the readers who downloaded your book in the first billing period decides to DNF your book due to technical issues.
- When we bill you for the second billing period, we'll award you 1 reader credit.
- Thus, your bill will reduce by $2.
Reader credits save you money!